Most of these articles were first published in Catalogue & e-Business under the series "Financial Techniques for Non-Financial Catalogue Managers." You will see that the number at the end of some of the titles denotes the order in which they were published.
I have grouped the material by "Finance", "Strategy & General Management" and "Marketing & Merchandising".
Most of the presentations were given at the ECMOD Conferences in London. One was given to the Spanish Direct Marketing Association in Madrid.
None of this material was prepared specifically for a client and although useful, this work is no substitute for tailor-made consultancy. A little knowledge can be a dangerous thing!
Please feel free to download these articles (in Word format) and Presentations (Powerpoint) for your own use. If you would like all the articles in a zip file then please email me by clicking here and I will send you the whole set. Yes, I could put the zip file on the web site but this seems like too good an opportunity to make some contacts and find out who is viewing my site. If you would like to publish any of this material then you must ask my permission. All this material is Copyright ©2006 Ray Morris-Hill Associates.
Marketing & Merchandising
Copyright ©2006 Ray Morris-Hill Associates